It’s 4 PM on a breezy September afternoon and you are strolling through the myriad of streets that crisscross Harvard Square in Cambridge, Massachusetts. This area happens to have one of the world’s highest concentrations of cafes and eating joints. The urge to have a coffee and a snack hits you. There are two to three Au Bon Pains, a Peet’s Coffee & Tea, a couple of Dunkin Donuts outlets, Starbucks stores and so many more – all within a few hundred feet of you.
Which establishment will get your business today?